Are all those creative awards any good to anyone? / Angel Iskrev, proof. / ŽIŠKA podkast #170

* Ne brinite, nismo se profenserisali na engleski, nego nam je gost iz Bugarske, pa pišemo da razumeju i ovi što će zbog njega da slušaju *

Angel Iskrev is a creative director from proof. – a creative agency founded in 2018. In that short time proof. has managed to become the most awarded agency in IAB Mixx not only in it’s native Bulgaria, but Europe as well.
We managed to catch Angel during his visit to Belgrade to discuss IAB Mixx, but also creative awards in general.

00:00 Intro
02:40 Do creative awards lead to business opportunuties?
13:00 Do creative awards lead to better indsutry standards?
32:30 Why do we have so many awards in advertising?
43:30 How to make a good case study?
56:00 Outro

Prepared and presented by: Angel Iskrev i Goran Jankuloski

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Produkcija: www.ziska.rs